Today might be a slow news day here in the U.S., but WWD went all the way to China with not one but three stories about store expansions and luxury brands opening in the Middle Kingdom — right in time for the Olympics! Adidas, ready to cash in on the sports fervor gripping the nation, threw open the doors to its first-ever Beijing flagship on Saturday. Fitting, as the brand spent $80 million so far to be a sponsor of the Games. The store, at 34,000 square feet, is the biggest ever for Adidas, and 1,000 more stores are planned by the year 2010. Go for the gold!
Jumping into the mix is Cynthia Rowley, whose new store joins other fashiony ones like Vivienne Westwood and Calvin Klein on Hong Kong's Fashion Walk area. All this expansion comes right on the heels of a report by market consultancy firm KPMG China on China's luxury consumers, reports WWD.
