There was a reason we were the only ones that didn't introduce the launch issue of Vogue Homme Japan (OR did we?) If you care, read on, if you don't skip this passage. Few people knew that it was a very very long preparation of Vogue Homme Japan, yes even longer than Vogue China, but for different reason, China was not ready then according to Conde Nast people. And Japan is a tough case. There are literally 100,000,000 copies of fashion magazine sold out in that area and menswear fashion is a quite promising scale. Competition is one thing, and there goes the courtesy of what position A VOGUE MEN would be in Japan. If its not a bible then don't even bother. That's also our answer, we were kind of..well, scared. What if it didn't work, then we would be those "watzup fussy scums", So we waited, and now the second issue is out. It looks...its getting it on! This magazine actually wants to be something with a soul and the long term consideration and carefulness is starting to pay off now. That's a good start. To be honest, we are not really with them, but its just like we don't read Wired, that doesn't mean wired is not good. (In fact Wired is pretty good)
So you skipped the first passage, let's talk about the new issue. They boomed Ash's career in the first issue, bet all of you still remember that, Vogue Homme Japan is picking up an habit of using the new face, we hope they hang on there. Usually a smash hit fashion magazine with a new face means they don't give a damn about any other's "star advisor", they just doing their own thing, so you don't have to worry about cheesy lousy meaningless articles stick to your beautiful eyes. And they love americans, well that's predictable, Japanese always act like that, and now with the photographer Hedi Slimane, there is long way to go babe, just please make sure you guys have a list of back ups for 7 years curse ( Hedi could leave Dior, he could leave anything.)
Vogue Homme Japan also loves to show off the young boys, thank god they did it in another way than Vman. Red is already mur-muring about their new hot babies now. Chris Pulliam is growing... bigger by the day, since Red's formal hot babie Shaun is dropped off of top 50, we are thinking maybe this one could do the heads up. So far the kid needs some professional touch and a golden stamp name that screams: Steven Meisel. Hello Red, if Chris hasn't got it in months then you could kiss your top 30 good bye. Good luck.
