I've found almost everything ever written about love to be true. Shakespeare said "Journeys end in lovers meeting." What an extraordinary thought. Personally, I have not experienced anything remotely close to that, but I am more than willing to believe Shakespeare had. I suppose I think about love more than anyone really should. I am constantly amazed by its sheer power to alter and define our lives. It was Shakespeare who also said "love is blind". Now that is something I know to be true. For some quite inexplicably, love fades; for others love is simply lost. But then of course love can also be found, even if just for the night. And then, there's another kind of love: the cruelest kind. The one that almost kills its victims. Its called unrequited love. Of that I am an expert. Most love stories are about people who fall in love with each other. But what about the rest of us? What about our stories, those of us who fall in love alone? We are the victims of the one sided affair. We are the cursed of the loved ones. We are the unloved ones, the walking wounded. The handicapped without the advantage of a great parking space! Yes, you are looking at one such individual. And I have willingly loved that man for over three miserable years! The absolute worst years of my life! The worst Christmas', the worst Birthday's, New Years Eve's brought in by tears and valium. These years that I have been in love have been the darkest days of my life. All because I've been cursed by being in love with a man who does not and will not love me back. Oh god, just the sight of him! Heart pounding! Throat thickening! Absolutely can't swallow! All the usual symptoms.
It doesn't matter how many new haircuts you get, or gyms you join, or how many glasses of chardonnay you drink with your girlfriends... you still go to bed every night going over every detail and wonder what you did wrong or how you could have misunderstood. and how in the hell for that brief moment you could think that you were that happy. And sometimes you can even convince yourself that he'll see the light and show up at your door. And after all that, however long all that may be, you'll go somewhere new. and you'll meet people who make you feel worthwhile again. And little peices of your soul will finally come back. And all that fuzzy stuff, those years of your life that you wasted, that will eventually begin to fade.
--The Holiday

Beauty Secrets

For attractive lips, speak words of kindness.

For lovely eyes, seek out the good in people.

For a slim figure, share your food with the hungry.

For beautiful hair, let a child run his or her fingers through it once a day.

For poise, walk with the knowledge that you never walk alone.

People, even more than things, have to be restored, renewed, revived, reclaimed and redeemed; never throw out anyone.

Remember, if you ever need a helping hand, you'll find one at the end of each of your arms. As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.

The beauty of a woman is not in the clothes she wears, the figure she carries, or the way she combs her hair. The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides.

The beauty of a woman is not in a facial mode, but the true beauty in a woman is reflected in her soul. It is the caring that she lovingly gives and the passion that she shows.

The beauty of a woman grows with the passing years.

笔记

positioning

消费者的心智都存有空位以让厂商去争取

记忆空间有是非常珍贵而有限的资源

将火力集中在一个狭窄的目标

操纵人类心中原本的想法

创造出并占据这一个心理制高点

NOT WHAT YOU DO TO THE PRODUCT,WHAT YOU DO TO THE MIND.

心智才是营销的终极战场。

独特，特别，是“第一说法” “第一事件” “第一位置”

定位必须考虑商品本身，竞争对手和消费者三个因素

品牌个性论 BRAND CHARACTER

从“标志“ 到”形象“再到”个性“

”个性“是最高层面

形象只是造成认同，个性可以造成崇拜。