Gwyneth Paltrow has just been announced as Entertainment Industry Foundation ambassador for Saks Fifth Avenue’s 2008 Key To the Cure campaign, a cancer initiative founded in partnership with EIF’s Women’s Cancer Research Fund.
The dogooding actress is modeling a special limited edition T-shirt by designer Karl Lagerfeld that will retail for $40 (at least $35 goes to charity), to benefit Key To The Cure. It will debut at Saks stores on October 1.
As for why Gwynnie is casually holding keys to a Mercedes in her right hand? Mercedes-Benz is a partner in the campaign and will raise money by selling only 1000 special edition Diamond White S550 sedans.
